Category: Advertising
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Unfair, Camouflaged Advertising
It is a judgment with relevance for the rating industry, namely the judgment of the Frankfurt am Main Higher Regional Court on unfair camouflaged advertising when considering paid product reviews within the overall rating result of a product. If the overall evaluation result for products offered on a sales platform also includes reviews for which…
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Billion Dollar Brand Name Given Away
Rework requested Just a few years ago, a cereal was linguistically associated with Kellogg’s. Anyone who spoke of Kellogg’s in Germany thought of cornflakes and vice versa, anyone who thought of cornflakes would also think of Kellogg’s. In the meantime, discount chains – from Germany for example – such as Aldi and Lidl have revolutionized…
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Standard & Poor’s. But “S&P Global Ratings”, Who?
Standard & Poor’s gave away a strong name “Landor announced that it has provided brand strategy and design services to McGraw Hill Financial for the company’s bold new brand identity as S&P Global. Landor partnered with the company to create a new name and design system that confidently marks S&P Global as the leader in delivering…
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Moody’s Work with Revenue Grid
Revenue Grid, a Mountainview, California-based revenue platform, raised $20 million in Series A funding. “800,000 sales pros use Revenue Grid to win faster and with more confidence”, says the website. The company is proud to have Moody’s as a customer. W3 Capital led the round and was joined by investors including ICU Ventures. W3 Capital is a family owned…
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False Self-Portrayal of a Rating Agency
The misleading self-presentation of a local credit rating agency in Hamburg raised the question of what kind of representations are allowed.
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The Only Credit Rating Agency Recognized by BaFin
A not so unique rating agency
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Quality Face Masks Are Among The Top Ten Donation Requests
Donations are resources. Who donates invests. Therefore, every donor is interested in how likely it is that the goals of the donation will be achieved. Assessing and classifying this probability of reaching the aims of a donation is the subject of a charity rating. What do donors want to donate? Donor priorities change with circumstances…
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Mitigate Operational Risks By Using FFP2 Face Masks
For companies in which employees cannot always keep a safe distance from another, the infection of individual employees and the consequential officially ordered quarantine measures can result in major economic losses. Companies can effectively counteract this by using FFP2 masks, because FFP2 masks, in contrast to normal mouth and nose protection, also protect the wearer…
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