photo of people reaching each other s hands

Role of the ICM Outreach Support Team at a Rating Agency

Integrated Content Marketing (ICM) at a rating agency is key to ensuring that the rating agency’s brands meet business goals, communicate messages in an engaging way, and accurately assess their performance.

An integrated content marketing strategy helps ensure that a rating agency is broadcasting a clear, consistent message across all marketing communication channels by collaborating with other departments and digital marketing teams.

Subscribe to get access

Read more of this content when you subscribe today.

Create a website or blog at

%d bloggers like this: