What Happens When You Become A Founder and Start a New Rating Agency?

What happens when you start a new rating agency and become a founder?

The 4 Ps are used here to identify some key factors for a new rating agency, including what investors and issuers want from them, how their services meets or fails to meet those needs, how rating services are perceived in the world, how they stand out from competitors, and how they interact with their customers.

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