How many people actually trust recommendations from friends about using a business? More and more, research shows. The percentage of people trusting recommendations from friends has been increasing. This has led to an increasing number von referral-based businesses.
Neither on main street, nor on the world wide web is it sufficient to just open a shop and wait. In many cities corner shops passed away so that less people expect to find what they look for by just walking around. Take your smartphone and look up what your friends have recommended is the way instead.
A referral-based business is a business where all of the clients come in through referrals. Leads and clients come from others recommending the business to their family, friends, and colleagues and explaining why it is a good idea to use it for something. Some estimate that more than 80 percent are trusting recommendations from people they knew. The share might be decreasing due to more reliable ratings done by specialized rating agencies, but the popularity of personal recommendations is still high.
Referral-based business rely on customer service, regardless of the area they operate in. It is a key element of the success that lays out the foundation for referrals and future business. People seek professionals who know what they’re doing, not Jacks-of-all-Trades. When a company builds a strong reputation around one thing, it becomes incredibly easy for people to refer the company to others. Any business should strive to become someone the customers want to be around and trust. People don’t do business with companies, but other people. It is easier for us to connect with something we can trust. Can someone trust the mission statement and stunning website, is the queistion. If businesses are not getting sufficient referrals because they fail to ask current clients for them, they simply tell theirs customers about their desire to grow their business and politely ask them to recommend them.
^^^ RATING EVIDENCE GmbH 